Whether you’re just starting out in business or want to revamp your brand, design and packaging are integral features of any winning strategy. A little research will go a long way to perfecting your strategy, but it’s important to avoid outdated information. Podcasts and audiobooks offer the perfect outlets to stay updated with relevant insights, not least because you’ll retain far more info than reading text. Here’s a list of the best content available. Mark Grey and Lisa Hastings present a series of highly insightful podcasts that delve into the latest development within the branding and packaging design arena. With a heavy focus on taking lessons from what the industry-leaders and pioneers are doing, the Blue Nectar Design-made podcast is essential listening. Launched in May 2020, Unboxd is one of the newest podcasts on the market but the company boasts over 15 years of industry experience while it covers a wide range of topics, such as materials development, design, manufacturing, and recycling. Its appeal to sustainable companies is huge. Tom Szaky’s audiobook The Future of Packaging: Linear to Circular places an emphasis on what companies can do to recycle packaging materials with a view to helping manufacturers improve the current recycling rate of just one-third. The audiobook is narrated by Jeff and Natalie Hoyt. With over 30 episodes of around 40-50 minutes in length, the People of Packaging Podcast delivers hours of helpful tips from guests like Darrell Jobe, CEO of Vericool, and Kirk Visola from Mind The Font. An array of topics are discussed from design matters to financial and practical efficiency, giving a comprehensive look at the industry. Created by the Packaging Group, who publish several industry magazines, the Packaging Perspectives takes an informative look at key topics ranging from the Power of Sustainable Paper to Flexible Packaging Inks. Each episode brings the inside view from leaders in the field to transform your approach to packaging forever. As the name suggests, Jared Mirsky’s podcast is focused on the cannabis industry. However, it is an industry that continually needs to adapt. As such, this award-winning agent’s podcast offers helpful steps that empower developers and prepare them for the obstacles that may surface in business. Released in early 2020, Max Answell’s audiobook – narrated by Ashton Haugen – takes listeners on a three-hour journey of discovery that helps you think creatively and analytically about all aspects of product packaging design. In particular, you’ll learn how to make it an experience for the consumer. As far as design processes and creative thinking, the Andy J. Miller podcast is all you need. While it is not focused on packaging, it encourages listeners to consider ways to build consistency across their entire brand. When packaging lines up with web design and store designs, the impacts are far greater. These podcasts show you how. The Packaging Europe podcast is particularly useful for anyone encountering modern problems with their packaging. Subjects include using drones within packaging, dealing with the turbulent times of COVID-19, and ocean plastics. For the sustainability of business and the planet, the insights are incredible. David A. Aaker’s Brand Relevance: Making Competitors Irrelevant uses various case studies to teach listeners how to establish themselves as industry leaders by using a variety of case studies, such as Whole Foods, iPad, and Prius. The innovations and ideas can subsequently alter the way you think about packaging and the link it creates with customers. While Retail Ready covers a lot more than just design and packaging, its in-depth conversations offer great value for all listeners working in this sector. The podcast is produced with the food sectors in mind, but the tips, news, and insights provided can support businesses across multiple industries. The long-running series of podcasts and videocasts offers valuable insight into various topics to provide an overall look at the supply chain and order fulfillment management. Several episodes will touch on packaging, but the Trends in Packaging: The State of the Art episode is particularly important listening for any workers in this field. The Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation audiobook goes far beyond packaging to help listeners juggle technical feasibility with business strategies and financial implications while rediscovering a creative spark. Those tools can be transferred to the packaging elements. NothingWasted! is an epic series for anyone wanting to run a greener, leaner business. However, there are several episodes (eg. ep 70 on Innovation Through Sustainability and Packaging) that focus on packaging and design. Material choices and efficient packing are two hot talking points that regular feature. Food Bev Media’s podcast might sound like it’s restricted to the food industries. In truth, new packaging innovations, sustainability, acquisitions and mergers, new products, and a wide range of other issues. Thus, it helps you stay abreast of the latest developments while also developing new ideas for your business. With 69 episodes and counting, with most dealing primarily with packaging, the Ideallance podcasts are a great asset for modern businesses. With episodes lasting between 20 and 60 minutes, covering topics such as colour in packaging and Sweden’s unique education, all bases are covered. When you are equipped with the genuine desire to learn and grow, there’s no limit to what can be achieved in this arena. Now that you know where to focus your attention during work commutes or when doing the dishes, there’s nothing holding you back. Get downloading!1. Shelf Impactors
2. Package Design Unboxd
3. The Future of Packaging
4. People of Packaging Podcast
5. Packaging Perspectives Podcast
6. ReBranding Cannabis
7. Mastering Design Thinking
8. Creative Pep Talk
9. Packaging Europe Podcast
10. Brand Relevance
11. The Retail Ready Podcast
12. SupplyChainBrain
13. Change By Design
14. NothingWasted!
15. The Food Bev Podcast
16. Idealliance Printing & Packaging
