5 Steps to a Kick Ass National Launch

15 October 2019 Saul Bailey
Here at Brand, we believe that there are 5 key steps to getting your brand ready for a kick-ass launch whether that be National or Global
01 / IMMERSION
  • know your target audience & consumer profile
  • understand purchase influencers •
  • follow category & market trends to guarantee your creative connects and stands out
  • research, observe & engage your audience and the wider market
02 / CREATION
  • conceive your brand story & vision
  • develop your personality, promise & positioning
  • agree your visual identity
  • ensure that the concept creation is aligned to the brand vision
  • explore potential creative territories
03/ EXECUTION
  • find  a partner that will own the entire design to print process advise on packaging formats and sustainability, and who experts in design, manufacturing and the print process
  • you need a partner that can provide you best in artwork, colour management, creative retouching, reprographics, sampling, plate-making, print management and streamline and consolidate your supply chain
  • act as a single “design to print” project office
04 / GLOBALISATION
  • find  a partner with global capability and multi-channel expertise
  • value for money “smartshoring” capability is key as you grow
  • production hubs across multiple continents
  • access to scalable, flexible resource
  • not only packaging but digital, display, e-commerce, video, social, CGI, point-of-sale transcreation, localisation, compliance & language strategies
05 / ENABLING TECH
  • brand asset management and approvals technology  will ensure consistent branding, re-use of assets and content, as well as streamlined, fast approval
  • implement a cloud-based, easy to use brand management tool
  • check out Visual Approval, by Brand
About The Author

Saul Bailey

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