The artwork, production and print process can be confusing at times. So here are the 10 questions we get asked the most, answered for you. What is an Artwork File? Answer: Artwork files have not been colour separated to the...
It might seem a strange thing to be writing about today, but even in these turbulent times, brands still need to be mindful of their brand consistency. In many ways, what you do now may be even more important. Consumers...
You will no doubt be aware of the most recent guidance offered by Public Health England and central government with regards to the on-going Coronavirus situation. As per the latest information, UK businesses are not required to close at this...
Retro-Futurism Retro-futurism may sound like a contradiction but as designers continue to innovate and push the boundaries on what’s possible around packaging design, retro-futurism is proving to be a big hit for many brands in 2020. Retro-futurism is a blend...
According to The Grocers 2019 Top Products Survey, soft drinks sales are pouring in. The category is one of the fastest-growing across grocery with sales up £164.1m. In the wake of the Sugar Tax which came into effect in 2018 Sugary...
This year we decided to launch a BRAND (get it!) new feature that focusses on ideas and innovations in design, packaging and the food and beverage industry. Ideas that are tapping into consumer demands and leading the way to help...
The Rules have changed The “expectation economy” driven by an on-demand culture for “on-the-go” consumers, has changed the way many brands are approaching their packaging designs and new product development. Consumers habits and lifestyles are significantly disrupting the convenience packaging...
Implementing a streamlined, consolidated and expert “Design to Print Project Office” is crucial for success. Recognising the Problem Whether you’re a major brand or emerging start-up, the process of getting your physical product on shelf while ensuring the integrity of...
On 7th November we had a great day with the team at Co-op to support their team in the endeavour to understand better the world of ‘design to print’ for packaging. After the one-day, workshop all had a better understanding of...
Here at Brand, we believe that there are 5 key steps to getting your brand ready for a kick-ass launch whether that be National or Global 01 / IMMERSION know your target audience & consumer profile understand purchase influencers •...
We are delighted to announce that we are attending Bread & Jam, the UK’s first food founders Festival on 3rd & 4th October at the IOD, London. Bread & Jam is an annual two-day conference and Bootcamp for emerging and...
Salience on Shelf Your new food or drinks product tastes amazing, you’re excited and all set to go but bringing any new product to market is a complex challenge. It requires spinning more plates than you thought was possible; from...
A strong brand builds awareness and establishes trust, loyalty and active engagement. One of the pillars of great brand recognition is consistency. By building a repeatable, consistent brand, consumers know what to expect; making the purchase decision much easier. Consistency...
Smart technology is on the rise across all industries, as the increased connectivity and intelligent use of information can transform how Brands engages with their consumers. Smart packaging offers significant opportunities to; extend shelf life monitor freshness display information on...
Consumers, and millennials in particular, are driving brands to be more socially responsible in all their marketing initiatives. According to Neilson’s global sustainability report 66% of consumers are willing to spend more on a product if it comes from a sustainable...