Uppy

EXCLUSIVE PET FOOD BRAND

CLIENT
C&D Foods Ltd

SCOPE

Brand Creation: Packaging Design: Artwork Build: Pack Copy Translations: Reprographics: Colour Standards

A branding and design development collaboration

In response to the growing pet food category, C&D Foods formulated two new Cat and Dog hypoallergenic ranges. A scientific range specifically for scientific nutrition promoting intestinal health, immune system activation and fresh ingredients.  Secondly, a natural range focusing on superfoods, natural ingredients and no added artificial ingredients.

The UPPY brand was created with two sub-brands – UPPY Natur and UPPY Nutri. Following approval of master packaging attributes – icons, photograph, colour palettes and architecture Brand Imaging rolled this out to artwork across multiple formats, sizes and print processes.

Subsequent range extensions have been managed by Brand collaborating with the creative agency.

The packaging led with Portuguese copy and supply chains in the UK, Portugal and Spain were involved in sign off.

Print-ready files were supplied to printers both in the UK and overseas with a consistent alignment to colour expectation