This merger unites the flexographic and platemaking expertise of Waldo with the front-end delivery agency capabilities of Brand Imaging, and will deliver technical and production excellence and efficiencies across all areas. The new business will retain offices in Manchester and Louth and will share best-practice to deliver new and improved services to our loyal clients.

The cultures of the businesses are complimentary, and the owners share values and a vision for the future which makes for a perfect fit for both parties. The consolidated business will give a platform of stability and one that is focussed on future growth, investment and ground-breaking services within the industry.

Justin Jenkins, Managing Director of Brand Imaging said ‘I am delighted that we have agreement with Phil and the team to move forward with what is an important strategic merger of our businesses, and one that will deliver a unique set of skills and services for our clients. Together we are stronger, and I am genuinely excited to build upon the excellent reputations and expertise of both companies’.

Phil Walmsley of Waldo said ‘For me it has been all about finding the right partner to continue to take the business forward, and creating something new and exciting with a team that is able to utilise the heritage, reputation and excellence that we have built here in Louth since 1984’.

It is the intention of the business to continue to trade under the existing names of Brand Imaging and Waldo for the foreseeable future and the management teams will now embark on an integration period of sharing knowledge and best practice.

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