Here at Brand, we believe that there are 5 key steps to getting your brand ready for a kick-ass launch whether that be National or Global
01 / IMMERSION
- know your target audience & consumer profile
- understand purchase influencers •
- follow category & market trends to guarantee your creative connects and stands out
- research, observe & engage your audience and the wider market
02 / CREATION
- conceive your brand story & vision
- develop your personality, promise & positioning
- agree your visual identity
- ensure that the concept creation is aligned to the brand vision
- explore potential creative territories
03/ EXECUTION
- find a partner that will own the entire design to print process advise on packaging formats and sustainability, and who experts in design, manufacturing and the print process
- you need a partner that can provide you best in artwork, colour management, creative retouching, reprographics, sampling, plate-making, print management and streamline and consolidate your supply chain
- act as a single “design to print” project office
04 / GLOBALISATION
- find a partner with global capability and multi-channel expertise
- value for money “smartshoring” capability is key as you grow
- production hubs across multiple continents
- access to scalable, flexible resource
- not only packaging but digital, display, e-commerce, video, social, CGI, point-of-sale transcreation, localisation, compliance & language strategies
05 / ENABLING TECH
- brand asset management and approvals technology will ensure consistent branding, re-use of assets and content, as well as streamlined, fast approval
- implement a cloud-based, easy to use brand management tool
- check out Visual Approval, by Brand