According to the Harvard Business Review(1), the biggest single reason behind failed new product launches is a lack of preparation. Forbes, meanwhile, stress the importance of visualizing every detail.(2) It’s critical to take guesswork out of any product launch, and...
You probably already know this, but if your organisation is responsible for packaging, your recycling responsibilities are changing on 1st January 2023. If you’re producing over 25 tonnes of packaging per calendar year, supplying or handling it and turning over...
Brand Imaging Solutions and Waldo Limited are pleased to announce that the merger of the Companies has been completed. This merger unites the flexographic and platemaking expertise of Waldo with the front-end delivery agency capabilities of Brand Imaging, and will...
We are looking for a Packaging Executive to join our team in an on-site position. You will be the main day-to-day contact for a key client. This is a fantastic opportunity to work with one of the UK’s leading brands....
A consumer makes up their opinion of a product within the first seconds of meeting a new brand. And, most of this opinion is formed just by looking at the packaging. While a product should not be judged by its...
When looking at the future of pet food packaging, there are some trends that offer hints on what’s about to happen. Firstly, the number of pet acquisitions among Millennials, which was already on the rise in previous years, has reported...
Brand Packaging and Pre-media Agency, Brand Imaging Solutions, appoints Pippa Walsh to Sales and Marketing Director. The Manchester-based team makes the appointment to serve Brand’s growing client list and is the beginning of an exciting new chapter for the business....
The pet care industry has been growing for a few years, but the sharp rise in pet adoption during the Covid-19 pandemic has made this a market to watch closely. Aside from this impressive growth, new trends have allowed businesses...
In the expanding world of multi-channel marketing, a consistent brand message is more important than ever. Current and potential customers alike should be confident in the tone, message and values of your brand. Whilst many brands focus on the outward...
Flexographic printing, usually referred to as “Flexo printing” is a printing technique that provides optimal efficiency, flexibility, and consistency. Because it is so versatile, flexo printing can be used to print designs and labels on various substrates, including plastic, paper,...
Whether you're just starting out in business or want to revamp your brand, design and packaging are integral features of any winning strategy. A little research will go a long way to perfecting your strategy, but it's important to avoid...
In the beauty industry, looks matter. And when it comes to your beauty brand, it’s important that everything looks the part. From your brand to your products and packaging, it all matters. Want to make the right impression with your...
Welcome to the Brand IMS 2020 packaging survey. The purpose of this survey is to explore how Brands are redefining and selecting their creative and pre-media agency partners. We would love it if you could take a few minutes to...
A ARTWORK An artwork file contains all the mandatory information, barcodes, pack copy required for your design. It should be on the correct cutter profile and can be shared for review/approval to teams in the supply chain. Once artwork files...